Google Business Profile:
Help local clients find you when they search for estheticians and skincare services in their area. Keep your location, hours, services, photos and business information up to date.
Google Reviews:
Make asking satisfied clients for reviews part of your client experience. Reviews can build trust with potential clients and strengthen your presence in local search.
Local SEO:
Make it easier for search engines to understand what you do and where you do it. Use clear service names, location information and language your potential clients are actually searching for across your website and online profiles.
Social Media:
Use social media to help potential clients understand your expertise, services and approach. Create content for the people you want to book, not only content that other estheticians will understand.
Email Marketing:
Build a way to stay connected with clients outside of social media. Email can be used for education, openings, new services, promotions and reconnecting with clients who haven't booked recently.
Klayvio
Spoks
Client Referrals:
Don't overlook the people already sitting in your treatment room. Create an intentional way to encourage happy clients to refer friends and family.
Track What’s Working:
Ask new clients how they found you and keep track of the answer. Knowing whether bookings are coming from Google, TikTok, referrals, Instagram or somewhere else helps you decide where your marketing time is actually worth spending.
